Should You Think About Marketing For Your Energy Services Company?

Should You Think About Marketing For Your Energy Services Company?

Of course you should! But seriously, in large most energy services companies don’t bat an eye when it comes to marketing and improving their exposure in search engines like Google, Bing and Yahoo.

In a recent study the extent of limited marketing for energy services companies became clear. The conclusion of this study displays that the vast majority of energy companies do not focus much of their marketing budget towards SEO (search engine optimization) or Google Local SEO.

energy services marketing - Should You Think About Marketing For Your Energy Services Company?Post COVID-19 it has become clear that companies will have no choice to take online marketing in search seriously. As we emerge out the other side of this gripping lockdown, companies understand more today than ever, the importance of attracting leads from a variety of different venues. Worth mentioning is the companies ranking in what’s called Google Local.

Google Local is a different search query than a traditional Google search. These queries trigger when someone searches for “XYZ service near me” or “XYZ service in ABC city”. The results shown come from Google My Business and Maps. Surprisingly though there are many energy services companies that do not claim their business or even know how to. Claiming your business is when you verify ownership of the business in the eyes of Google by means of a coded postcard in the mail. Until you claim your business Google will naturally have your business listed but you have no control over that business including reviews, hours of operation, locations, description and services to name a few.

As you can see it is of the utmost importance to remain on top of your digital marketing efforts of your business. The higher your business ranks in both Google Local and Google organic, the more likely potential clients will view you as the authority and chose you or your competitors.

At the end of the day there are a laundry list of items one should keep tabs on to remain relevant and ahead of the competitor curve when it comes to energy services companies and how they market themselves. Generating a consistent flow of inbound energy leads can be difficult and tedious, therefore it’s important to select a marketing company with a keen eye on the pulse of the energy sector and who knows how to generate energy leads to your business.

One such company we’d recommend who’s up to the task is Energy Services Marketing (ESM), a marketing and lead generation company solely focused on the energy sector. ESM is at the forefront of SEO and lead generation for energy services companies and their results stand testament to this.

Fossil Fuel Against Clean Energy, Which One is More Affordable for the World?

Fossil Fuel Against Clean Energy, Which One is More Affordable for the World?

We understand that when it comes to the many alternatives of energy that we have, each one of them has their own differences that made them sometimes more appealing than others. Fossil fuel, for instance, is one of the most used ways to get our energy, and we have known this source for a long time, making us experts in using it.

But the clean energy sources are also attractive for us, since they represent a better way to save our planet, and as well an interesting approach of what we can do without making harm to our environment.

Both of these options are acceptable when it comes to collect our energy, but one of their differences is how cheaper or expensive they are. And here, we will learn about the price of each one, which one is more affordable for us to use, as well what clean energy can give us that fossil fuel can’t and vice versa.

Fossil Fuel

plant fossil fuel energy - Fossil Fuel Against Clean Energy, Which One is More Affordable for the World?

When it comes to fossil fuels, one of the advantages is that is cheaper to store, as well to transport, making it probably the first option and the easiest way, since it does not need a lot of effort and manpower for the process or to maintain it safe, something that you cannot achieve with other energy resources.

Clean Energy sources

industry machine transport system - Fossil Fuel Against Clean Energy, Which One is More Affordable for the World?

This kind of energy requires a lot of manpower, but companies will need more attention and workers, which mean that there will be an increase in jobs and it will affect the economy positively. Not only that but with its low waste, it does not need a large residual area, making it more affordable.

In overall, Fossil Fuels are cheaper to produce.

waters sunset sky dusk river - Fossil Fuel Against Clean Energy, Which One is More Affordable for the World?

Sure, it is expensive to extract the oil and refine it, as well paying the personnel, but the return investment compensates for those expenses, not to mention that the newer machines reduce the cost of extracting the oil.

There is no doubt when it comes to these two types of energy one is cheaper than the other, but we must not forget that each one have their beneficial parts and, in comparison, they save money in different ways.

Renewable Energy – What we Know so Far

Renewable Energy – What we Know so Far

We’ve been used to fossil fuel for a long time and is easy to see why since it offers the best and most basic way to get our energy without presenting any inconvenience, or at least that’s what we previously thought.

Nowadays we understand that renewable energy is the way to go since fossil fuel energy has damaged our environment to catastrophic levels. That’s one of the main reasons why renewable energy is so appealing today and represents the future for our society if we wish to finally be able to save our planet, without giving up our technology.

What is Renewable Energy?

solar system roof power generation - Renewable Energy - What we Know so Far

In order to explain what renewable energy is, we have to think about the energy sources that we have in our environment and can be naturally replenished without our intervention. One of these sources is the wind, and it is the most appealing and easy to absorb, thus wind power is seen as one of the easiest ways to extract renewable energy.

That’s one of the ways we can observe renewable energy in our environment, there’s also hydropower energy and solar energy, that is also being used in creative ways such as solar panels in buildings which can absorb part of their energy consumption with these panels.

What Role Does Renewable Energy Play in America?

alternative cell clean ecological - Renewable Energy - What we Know so Far

Keep in mind that we’ve already seen the contamination and damaging effects of fossil fuels, and we’ve mentioned that we’ve used this method for a long time. Using renewable energy sources help us clean our planet and set ourselves up for a better future. Not to mention that helps reducing greenhouse gas emission, and it doesn’t produce harmful waste to our environments.

There’s no doubt that the future is built with renewable energy, but still is hard for us to free ourselves from the use of fossil fuel, that’s why we need to further research on renewable energy sources, and how to ease the change of sources in our lives gradually.

The Bright Side of using Fossil Fuel in Modern Times

The Bright Side of using Fossil Fuel in Modern Times

Fossil Fuel energy is the world’s most used way to obtain our fuel and electricity, and after decades of using this incredible resource for producing our energy, it is time for us to read what the advantages are.

Fossil Fuels are the foundation for other types of energy

dawn drill dusk evening - The Bright Side of using Fossil Fuel in Modern Times

Definitely, we are more advanced in how we use fossil fuel, thanks to all those years in which we have been developing our technology towards the use of this resource. It is a well-known fact that our telephones, computers and even other renewable sources of energy have a foundation in fossil fuel.

Cheap and reliable

photography of one us dollar banknotes - The Bright Side of using Fossil Fuel in Modern Times

An important fact about fossil fuel is that it is more affordable than any other type of energy, this includes any type of renewable energy as well. Not to mention, that it is easier to transport and store, also, it is a a reliable type of source that has proven to be effective in any given task.

Fossil Fuel is safe to use

low angle view of illuminated tower against sky at night - The Bright Side of using Fossil Fuel in Modern Times

Thinking about the other ways of energy, fossil fuel is, by far, a safer alternative than the experimental projects on renewable energy. In addition, this resource has been catching up with the multiple problems that are occurring on our planet, and it has been reducing the emission of greenhouse gasses.

Fossil fuel is still available

person taking a photo of blue and white gasoline station - The Bright Side of using Fossil Fuel in Modern Times

We know that this is a non-renewable type of energy, but believe it or not, there are still a lot of fossil fuels resources that are being discovered each year, making it sustainable and prolonging the duration of such energy.

Without a doubt, Fossil fuel is a formidable way of getting our energy and for the time being, it has proven to have a lot of benefits for us and our technology.