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The Rapid Rise of the Energy Services Provider

The Rapid Rise of the Energy Services Provider

Ever since the early ’90s we’ve seen the introduction of energy service organizations. The start of the energy services company can be accredited to the energy crisis of the late 1970s, as business owners formed ways to battle the rise in energy prices. An energy service company (ESCO) is a company that provides comprehensive energy solutions to its clientele, like auditing, redesigning and developing modifications to the ways the client utilizes energy, the definitive challenge being refined efficiency.

It has become definite that the “new norm” post COVID-19 is compelling providers to look at their company models and adapt appropriately. Yet another version of energy providers was the technical aspect whereas sophisticated measurement instruments and other analytical devices have emerged as common in this quickly developing field.

energy services 1 - The Rapid Rise of the Energy Services ProviderIt is fairly unknown outside the field but energy rates and efficiency can be improved and the reality is that is the primary challenge for any energy services company. With deregulation in the United States energy market in the 90s, the energy providers business experienced a rapid boost. Utilities, which for a long time experienced the cover of monopolies with certain gains on power plant assets, now had to reluctantly compete to supply power to a lot of their largest clientele. Now they’re commonplace among many organizations this includes municipalities, school districts, industrial jobs and commercial verticals.

In 2006 the industry group NAESCO said energy service firms expanded by 22% and stated $2.6 billion in revenue marking an important moment for energy services companies all over the U . S .. In Canada the popularity of energy services companies also grew dramatically mainly in the oil abundant province of Alberta.

There are a large number of options of energy service organizations including but not limited to: automation, drafting, project management, drilling, fuel flare vent, industrial cleaning and quite a few other energy services. In fact we could go on all day about the detailed list of service providers energy services companies provide.

Energy procurement firms also play a vital role in the management of energy expenditures with the challenge of lowering spending and making efficiency a priority in numerous organizations. The principal focus of energy consultants is to always save their client dough by reducing energy costs and making existing operations more cost effective. Setting up a base before starting on any energy cost savings venture is an essential component to any energy management firm. This provides a layout of current energy use which sets out to ascertain reference points so the energy management consultant can prove any future cost savings. Most of the time you’ll find the energy consultancy firm working jointly with executives with every organization they are contracted by. This provides for brisk important decisions. The importance of the close working relationship among the energy consultant and the organizations managers can’t be undervalued given during any energy review it’s imperative to have management promptly available.

Field energy services providers offer a wide array of services like meter proving, sampling and analysis, electrical and instrumentation, construction, automation and controls and even software solutions. As to be expected across much of the world, coronavirus has forced the industry to rediscover itself and therefore we are now seeing many companies adapt to this “new normal”.

We interviewed an executive with EnStar Energy providers who had this to say about our post-COVID world.

“What the future holds post COVID19 is anyone’s guess however we can persevere as we always do by adapting to what everybody is labeling the new normal.”

energy management - The Rapid Rise of the Energy Services ProviderTurnaround service is an additional component to the range of providers by energy service providers that includes project administration throughout operational turnarounds of factories at the time of maintenance. This sort of service can include a number of other services within it which includes regulative, measurement, meter testing and others. Based on the degree of the job, these contracts ordinarily last from 2-4 weeks.

Energy advisor service providers understand the complexities of maintaining governmental and other regulative specifications to make sure that they can obtain efficiency, compliancy and savings, for regardless of which organization they may be employed with. The underlying goal for anybody in the energy service providers company will be to attempt to save their clients, in some form or another, with lower energy expenses. Now this could mean just making present systems more streamlined.

Nowadays its not uncommon to find ISP (Internet Service Providers) that are providing bundles with television, phone, internet and even sometimes home alarm, through one provider. In the U.S. and Canada this transformation has already started with major utility organizations bundling their service and coupling them with the bow of discounts, in an effort to lure people and businesses to entrust them for all their energy service needs. From a strictly economic/business view this union of utility company and service company is brilliance.

Now I know what you’re thinking. Wouldn’t this make energy services companies go the way of the dinosaur? Nope. Think of this like the battle of the Titans whereas the big utility organizations are the ones who will battle for the energy consumer cash. There are numerous services encompassed by the term energy service providers company. Many, if not most, all are tied to boots on the ground industrial providers like those in the oilfields. Having said that we wish that 2021 brings much good fortune to the energy sector and we can look back at 2020 as a year of lessons.

Should You Think About Marketing For Your Energy Services Company?

Should You Think About Marketing For Your Energy Services Company?

Of course you should! But seriously, in large most energy services companies don’t bat an eye when it comes to marketing and improving their exposure in search engines like Google, Bing and Yahoo.

In a recent study the extent of limited marketing for energy services companies became clear. The conclusion of this study displays that the vast majority of energy companies do not focus much of their marketing budget towards SEO (search engine optimization) or Google Local SEO.

energy services marketing - Should You Think About Marketing For Your Energy Services Company?Post COVID-19 it has become clear that companies will have no choice to take online marketing in search seriously. As we emerge out the other side of this gripping lockdown, companies understand more today than ever, the importance of attracting leads from a variety of different venues. Worth mentioning is the companies ranking in what’s called Google Local.

Google Local is a different search query than a traditional Google search. These queries trigger when someone searches for “XYZ service near me” or “XYZ service in ABC city”. The results shown come from Google My Business and Maps. Surprisingly though there are many energy services companies that do not claim their business or even know how to. Claiming your business is when you verify ownership of the business in the eyes of Google by means of a coded postcard in the mail. Until you claim your business Google will naturally have your business listed but you have no control over that business including reviews, hours of operation, locations, description and services to name a few.

As you can see it is of the utmost importance to remain on top of your digital marketing efforts of your business. The higher your business ranks in both Google Local and Google organic, the more likely potential clients will view you as the authority and chose you or your competitors.

At the end of the day there are a laundry list of items one should keep tabs on to remain relevant and ahead of the competitor curve when it comes to energy services companies and how they market themselves. Generating a consistent flow of inbound energy leads can be difficult and tedious, therefore it’s important to select a marketing company with a keen eye on the pulse of the energy sector and who knows how to generate energy leads to your business.

One such company we’d recommend who’s up to the task is Energy Services Marketing (ESM), a marketing and lead generation company solely focused on the energy sector. ESM is at the forefront of SEO and lead generation for energy services companies and their results stand testament to this.