Of course you should! But seriously, in large most energy services companies don’t bat an eye when it comes to marketing and improving their exposure in search engines like Google, Bing and Yahoo.
In a recent study the extent of limited marketing for energy services companies became clear. The conclusion of this study displays that the vast majority of energy companies do not focus much of their marketing budget towards SEO (search engine optimization) or Google Local SEO.
Post COVID-19 it has become clear that companies will have no choice to take online marketing in search seriously. As we emerge out the other side of this gripping lockdown, companies understand more today than ever, the importance of attracting leads from a variety of different venues. Worth mentioning is the companies ranking in what’s called Google Local.
Google Local is a different search query than a traditional Google search. These queries trigger when someone searches for “XYZ service near me” or “XYZ service in ABC city”. The results shown come from Google My Business and Maps. Surprisingly though there are many energy services companies that do not claim their business or even know how to. Claiming your business is when you verify ownership of the business in the eyes of Google by means of a coded postcard in the mail. Until you claim your business Google will naturally have your business listed but you have no control over that business including reviews, hours of operation, locations, description and services to name a few.
As you can see it is of the utmost importance to remain on top of your digital marketing efforts of your business. The higher your business ranks in both Google Local and Google organic, the more likely potential clients will view you as the authority and chose you or your competitors.
At the end of the day there are a laundry list of items one should keep tabs on to remain relevant and ahead of the competitor curve when it comes to energy services companies and how they market themselves. Generating a consistent flow of inbound energy leads can be difficult and tedious, therefore it’s important to select a marketing company with a keen eye on the pulse of the energy sector and who knows how to generate energy leads to your business.
One such company we’d recommend who’s up to the task is Energy Services Marketing (ESM), a marketing and lead generation company solely focused on the energy sector. ESM is at the forefront of SEO and lead generation for energy services companies and their results stand testament to this.